“It’s impossible to launch something for 1.3 billion people that will not piss people off,” Chudnovsky told me. “We either continue to pile on, or we build a foundation that will allow us to build simplicity and powerful features on top of something new that goes back to its roots.”īut suddenly uprooting the old design with a massive overhaul wasn’t an option. “You build a feature, and then you build another feature, and they are piling up,” says Facebook’s head of Messenger Stan Chudnovsky. With five navigation bar options, nine total tabs, Stories, games and businesses, Messenger’s real purpose - chatting with your friends - started to feel buried. In the seven years since Facebook acquired group chat app Beluga and turned it into Messenger, it’s done nothing but cram in more features. Even though the changes are minimal - fewer tabs, color-gradient thread background and a rounder logo - Facebook was eager to trigger an unequivocally positive news cycle. Perhaps that’s why Facebook decided to throw a big breakfast press event with 30 reporters today at its new downtown San Francisco office, complete with an Instagram-worthy donut wall. There’s just a subtle sense that the claustrophobia has lifted. I hardly did over the past week of testing. If Facebook Messenger’s redesign succeeds, you won’t really notice it even happened.
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